LeBron James, Adriana Lima, and other celebrities are now appearing in ads that try to tell students the same message that FIRST tells us - in STEM fields, everyone can go pro!
"In a spot launching during March Madness, we see NBA star LeBron James explaining that there are only around 2,880 professional football players, a mere 850 pro soccer players and 624 pro basketball players. And, amazingly, there are only 5,800 fashion models.
New Orleans Saints quarterback Drew Brees, supermodel Adriana Lima and aging soccer star David Villa underline that there isn't a need for more of them. Instead, there are 9 million jobs in science, technology, engineering and mathematics."
... as explained in this CNET article:
In this "making of" video, we can see how often students want to be a pro celebrity but don't realize that STEM careers can be interesting and financially rewarding:
The advertisements are to help promote the
Innovative Learning Initiative
grant program from the Verizon Foundation.
The actual video ad sponsored by Verizon is here: